Monday, December 13, 2010

Paris Hilton Sponsors 125cc MotoGP Team. Seriously. - About - News & Issues

Paris Hilton
MotoGP racing is a place where exotic technology and outrageous performance are wielded by personalities who battle on the world's greatest tracks. It's a high-speed playground that represents the pinnacle of two-wheeled motorsports-- and an unlikely arena for celebutante Paris Hilton who, in a bizarre news item, just announced she's fielding riders for a team in MotoGP's 125cc class.

Working in conjunction with the Barcelona-based By Queroseno Racing (BQR) team, Hilton will lend her likeness and appear at five sanctioned races during the 2011 season.

Does this mean that MotoGP teams will sponsor any celebrity for the sake of a few bucks and more mainstream exposure? Perhaps. But don't count on MotoGP jumping the shark just yet; the battles have been more exciting than ever, and Valentino Rossi's move to Ducati adds yet another layer of intrigue towards what promises to be a thrilling 2011 season.

Source: NY Times, via Twitter

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