Google Editions eBook store coming this year

Pakar Iklan Google Editions eBook store coming this year : Google is close to launching its Editions eBook store offering paid-for titles, with the final shop ready by the end of this year, according to Wall Street Journal. Unlike existing eBook stores, which require a specific device or application to buy and view titles, Google Editions will be made available to all internet-connected devices and, as we've come to expect from the search giant, the service will run in the cloud.

Currently, the free Google Books service only allows public domain titles and extracts from titles in the Partner Program to be read.

"Many of the books in Google Books come from authors and publishers who participate in our Partner Program. For these books, our partners decide how much of the book is browsable - anywhere from a few sample pages to the whole book," says the Google books website.

The reach of the store could increase Google's chances of success, as it goes up against Amazon, which is estimated to have almost two-thirds of the eBook market with its Kindle reader. It's also though that Google will offer decent financial incentives to publishers and website owners that advertise books for sale on their sites.

However, we still think it has a tough job ahead. Part of the reason people buy the Kindle and other eBook readers is because the E Ink screens are possible to read in any lighting condition, just like a real book. With standard internet devices with LCD screens, reading outside or under bright lights just isn't possible.